.At the launch of Astrid Andersen's brand new line Stel, a discussion held outside on a pier, The Street's 2002 song "Transform the Page" was actually blasting away from the stereo. It was a star-aligned, symbolic minute, because the London-trained designer is starting a brand new phase in her fashion trend lifestyle, this time focusing the job around herself.Andersen's much marvelled at namesake menswear company was actually concentrated, vibrant, as well as streetwise. With Stel, she revealed in a pre-show meeting, "I have to rest pleasantly at the center of it probably a lot more this time around considering that now it is actually a ladies's wear label, and it is actually a lot more about me and also my individual recommendations." Stel also shows Andersen's evolution as an individual. After quiting her line, the developer moved back home to Jutland in the North of Denmark and also had 2 little ones. She's not the individual she was actually back then.Shifting gears in fashion is actually hard to carry out. Brands seem to take on lifestyles of their very own, and it is actually simple to be pigeon-holed. Stel drop a number of style's formalities. The label will present in-season, so what exists are going to be actually available for purchase. Concurrently, seasonality is actually lesser in the Stel formula than relevance. Selections will be pinpointed by amount (01, 02, and 03 were shown in Copenhagen), the idea being actually that you may come together parts around "times" both in your closet and also on the selling flooring. Andersen views no demand for a garment to become abandoned even if the calendar pages flip. "The straight translation of stel is physical body," she said, but it [refers additional to] a foundational framework in a form of industrial means it [additionally explains] a collection of antiques-- when you speak about a tea set, you would certainly name it a stel. For me, that was actually very an intriguing beginning factor in relations to the idea of developing both antiques, yet also one thing that is actually a new foundation." Having versions present on scaffolding was actually arbitrary as it suggests several analogies. There's building, which associates with building a brand new label, and the idea of assistance relates to her view that clothing must work for you. Stel is, fundamentally, a kind of mobile offering, however not one with the angularity of something like Legos or even stacked Mu00e6rsk freight containers. Motion, organization, and also empowerment belong to Andersen's program. "When I discuss the brand, I possess this tagline: adapting that you can glide in, denim you can easily dance in, shirting you can easily take a trip in." Flexibility, pleasure, activity.